Paul Barman employs an aggressive words/second ratio over the Hitchhikers tune.

Rejoice for it is Sunday and you aint got nothin' to do. Except if you I suppose.

I ride a singlespeed (lamely), own a crumpler bag and from time to time, I even roll up my trousers. Unfortunately I have a desk job, only do a few paltry miles a day and don't have the most chiseled thighs or even suffer from erectile disfunction. How, you may ask, can I live with myself? Easy I tell you, with god's help I get by. She's good like that, she'd be even better if she was real (and hot). I digress however and need to abandon theology and get back to my confessional. I currently ride an old steel roadie that I've converted to single speed.

This is one of the funniest ads I've seen for some time. Now I'm no expert on advertising, but I'm pretty sure the secret of this ad's success is Steve's cracking moustache. Boys, as soon as you're old enough - grow one.